“The friendliest grapefruit tycoon in Texas”, was a name used to identify Mr. Frank Schultz in an article in the December 1980 Texas Monthly magazine. He had many successful businesses at the time, one which was the Crest Fruit Company in Alamo, Texas. Through the Crest Fruit label he created many mail order catalog businesses.
From 1966 to 1986 his Royal Ruby Red Grapefruits were sold under the “Frank Lewis” and “Red Cooper” catalog labels. Fresh grapefruit, canned grapefruit juice and orange juice were sold to people from up north and local fundraising projects. In 2002, he expanded to include Alamo’s Best Smokehouse Meats (Smoked Meats) and Café’ Sabroso (Coffee) to his mail order catalog selections.
In 2006, Mr. Schultz expanded the catalog business and introduced sweet onions. The trade mark name of the mail order catalog businesses were “Don’t Shed a Tear, Sweet Onions are here!” and “Sweet Onion Express”. By adding to his previous the catalog selections were increasing.
The year 2006 was also a turning point for the mail order business to go online. Mr. Schultz took the opportunity to go online and opened up an online retail store named “SweetOnionExpress.com”. This online retail store had services in the field of gift packages for Christmas, holidays and other occasions, featuring fruits, vegetables, herbs, seasonings, sauces, kitchen tools, cookbooks, snacks, and desserts.
Mr. Frank Schultz felt he was a “blessed man with a product that is addicting.”